Claims
The Word Natural Does Not Explain a Whole Product
The word natural on food labels can sound reassuring, but it cannot settle questions about ingredients, processing or…
topics
Claims
Look closely at the words and images used to describe food.
Our point of view
A label is a starting point, not the whole story.
We unpack food language and everyday choices with care, separating what a package says from what a reader might reasonably infer.