Ingredients
Why Ingredient Lists Begin with the Biggest Share
Ingredient list order shows which ingredients make up the largest shares, helping you compare similar foods while…
The reading room
All articles
Explore clear explanations of food labels, ingredients, claims and everyday choices. Each piece takes one question at a time and makes room for what the available information can, and cannot, tell you.
Labels
Use-By and Best-Before Answer Different Questions
Use-by and best-before labels guide different food choices: learn what each date means, what to do when plans change…
Labels
When Nutrition Panels Became Part of the Pack
Learn how nutrition panels became routine through changing labelling rules, and see how the history helps explain the…
Claims
The Word Natural Does Not Explain a Whole Product
The word natural on food labels can sound reassuring, but it cannot settle questions about ingredients, processing or…
Food Choices
A Five-Minute Comparison of Two Similar Packs
Compare two similar food packs by matching the amount, intended use and practical details, so you can choose what fits…
Our point of view
A label is a starting point, not the whole story.
We unpack food language and everyday choices with care, separating what a package says from what a reader might reasonably infer.